Detroit News scribe [and brother of Uncle Grambo] Adam Graham drops some science on DVD ownership and secret shame. You heard me: shame.
Turns out when they're not leaving virtuous Netflix selections to gather dust, folks are buying DVDs and never even taking them out of the plastic.
According to research compiled by Universal Home Video, the average DVD collector owns 50 movies, and 10 percent of those DVDs go unwatched.
The reasons may vary — maybe they haven’t gotten around to watching them, maybe they were purchased only as collector’s items — but the fact remains that of the $11.9 billion in annual DVD sales, hundreds of millions of dollars are spent on DVDs that will never be viewed.
[cue sound of movie moguls cackling and rubbing their hands together avariciously, a la Mr. Burns]
“People have more passionate personal feelings about movies and TV shows than a lot of other things,” [Scott Hettrick, editor in chief of Hollywood-based DVD Exclusive magazine] says. “People start to identify with characters in movies and TV shows, and they feel like the movies or the characters really speak to them. They somehow touched a nerve. It can be as simple as the music in ‘The Breakfast Club’ bringing back some sort of nostalgic feelings, and they want to own that somehow and have a piece of it.”
We are such simple creatures. There's also a poll you can take. The elaborations of those who answered "yes" to "Do you have DVDs you haven't watched yet?" makes for pretty good reading.
Fess up, people. This isn't endemic to the D. There's gotta be DVDs you haven't watched. But why share your shame with the Motor City when there's a safe space right here? The comments await you.
-An American in Paris and Some Like it Hot. Both were gifts and will be watched, you know, eventually.
-The Fifth Element. This one's more complicated. I had a credit at Target. A friend had been really amusing when he'd watched it with us while high. But I've never actually seen the movie straight through because it was a monitor fave of my coworkers at the aforementioned video store. When it was on I'd invariably look up only at the same few moments. Oh, look, there's Bruce in his apartment. There's the blue diva and the Chris Tucker diva. "Leeee-loooo." You get the idea.
I'm sure there are others, but the cinetrix is still not completely unpacked.