Apparently, some Netflix customers find the sheer volume of the 25,000-plus titles a little daunting. Enter Netflix Friends, now being tested.
The system works in two directions. Once a network of friends is created, each person in it can view the ratings and comments of others about specific films. Each member of a network can also share ratings and comments about movies with any or all of the others in the network. The more films each member sees and rates, the more value each brings to the network.
Companies just can't stay away from the Friendster model--everyone wants to be the one who figures out how to turn social networks into revenue generators.
Still, the cinetrix is curious. Won't someone invite me? I'll show you mine if you show me yours....
So to speak.
