This NYT item made me laugh.
...in the name of female empowerment and ambitious brand extension, Glamour is trying to make its mark in the movie business. In October, the magazine will revive its "Reel Moments" series of short films based on true stories from readers, this time with three films directed by Hollywood celebrities like Jennifer Aniston and Bryce Dallas Howard.
<snip>
The project makes Glamour the latest magazine to promote itself aggressively beyond its print incarnation. "We have to understand that Glamour is first and foremost a magazine, but we're also a brand, a brand that competes in a very competitive marketplace," said Bill Wackermann, the vice president and publisher of Glamour, which is published by Condé Nast. The company is doing "anything we can do that will bring our magazine to life," he said.
Anything? Might I suggest... brains?!?!
OK, enough zombie jokes. But that must have been some meeting when Glamour's execs brainstormed how to swipe The Devil Wears Prada crowd from rival Vogue. We all know how the Anne Hathaway fans turn out for earnest short films. Yada yada, sisterhood is powerful. Be "reel." This is all about the almighty ad rate.
Here's my favorite part:
The project also satisfied [Jennifer Aniston's] urge to correct what she called “a big beef” — the small number of female directors working in Hollywood. "I'm not like a bleeding heart feminist or a bleeding heart anything," Ms. Aniston said. "But I think I like women. I support women."
"I think I like women?" Well, the cinetrix for one fucking hates women who preface declarative statements with qualifying "I think"s and say they're not feminists. Also, you can totally tell there should be an ellipsis, not a period, at the end, where Aniston goes on to say, "Except for that slut who stole my husband."
Women beware women, indeed.
