Today was the first proper day of film class, in that the cinetrix lectured on the reading rather than reviewed salient points of the syllabus ad nauseam. Our extrafilmic subject: distribution, promotion, and exhibition. In the box office-conscious universe we inhabit, these are not difficult subjects to get students to discuss. They are nothing if not aware of being marketed to.
That said, it may have been a bit cynical of me to conduct most of the class with the front page of the Snakes on a Plane official site projected behind me. But I did anyway. And it should surprise no one that the glowering visage of Samuel L. Jackson kept the kiddies surprisingly docile.
This afternoon we watch Chinatown. The cinetrix has high hopes. After all, you remember how that went over last time.
